The Indiana Jones Adventure Audio Press Kit

Back in the 1990s, inviting local radio stations to cover the opening of a new attraction was a standard part of the promotional playbook for Disney. During media week you’d find folding tables strewn around the parks covered by tablecloths with signs displaying each stations’ number and call letters, often with 2 or 3 people furiously preparing or delivering their entire morning show. As part of the promotional package, Disney’s publicity department would prepare audio  ...

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